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Purpose

The NESARE-funded project convened a multistate team to develop and deliver educational programming to agricultural educators and service providers working with Northeast farmers interested in agritourism development. The training program is multi-tiered, comprising workshops, webinars, and web-based resources focused on:
  • minimizing farm safety risks;
  • managing liability;
  • mitigating financial risk through enterprise budgeting; and
  • improving marketing strategies.
Supplemental educational resources include farm-assessment tools; a series of Managing Risk on Your Agritourism Farm educational videos; an online enterprise budget too; and fact sheets.

Project Funding

This project was supported by a grant from the Northeast Sustainable Agriculture Research and Education program Award No. ENE11-121, “Development of Extension Programming to Support the Advancement of Agritourism in the Northeast”.
Additional support provided by the New Jersey Agricultural Experiment Station and by the USDA-National Institute for Food and Agriculture, Hatch project number NJ02120.

Project Leadership

Project Director

Brian Schilling, Assistant Extension Specialist in Agricultural Policy, Rutgers University

Co-Project Directors

Lisa Chase, Natural Resource Specialist, University of Vermont

Stephen Komar, Agricultural and Resource Management Agent, Rutgers University

Lucas Marxen, Assistant Director of Research Technology, Office of Research Analytics, Rutgers University

Program Development Team & Key Collaborators

William Bamka - Agricultural and Resource Management Agent, Rutgers University

Richard Brzozowski - Extension Educator - Agriculture, University of Maine

Michelle Infante-Casella - Agricultural and Resource Management Agent, Rutgers University

Meredith Melendez - Senior Program Coordinator - Agriculture, Rutgers University

Samantha Rozier-Rich - Principal, EnRiched Consulting

Kevin Sullivan - Assistant Director, Office of Research Analytics, Rutgers University

Laurie Wolinksi - Director, Northeast Center for Risk Management Education, University of Delaware

Training Modules

The following modules were developed as part of a series of in-person training sessions conducted throughout the Northeast project region. They are designed to be used by agricultural educators and professionals to provide guidance and information to farmers currently offering or considering the addition of an agritourism enterprise on their farm.

Module 0 - Introduction to Training Program Download

Provides goals and background of project and training modules.

Module 1 - Introduction to Agritourism Download

Background on agritourism and why farmers choose to pursue it.

Module 2 - Marketing Agritourism While Providing Quality Customer Service Download

A primer on marketing for an agritourism operation and its importance in a successful enterprise.

Module 3 - Financial Management: Budgeting & Pricing for Agritourism Download

Information on budgeting, pricing, and meeting the income goals of the farmer.

Module 4 - Managing the Safety Risks of Agritourism Farms Download

How to identify hazards and risks on an agritourism operation and properly manage them through employee training, risk communication to customers, and establishing emergency response procedures.

Module 5 - Agritourism Liability Download

Understanding agritourism liability and strategies for managing and limiting a farms liability.

Training Videos

The following modules were developed as part of a series of in-person training sessions conducted throughout the Northeast project region. They are designed to be used by agricultural educators and professionals to provide guidance and information to farmers currently offering or considering the addition of an agritourism enterprise on their farm.

Managing Risk on Your Agritourism Farm: A Farmer’s Perspective (Runtime - 7:55)

Listen to a farmer’s perspective on managing the risk on an agritourism farm. Featuring Rich Norz, owner and operator of Norz Hill Farm in Hillsborough, NJ.

Managing Risk on Your Agritourism Farm: Hayride Safety (Runtime - 6:49)

Hayrides are a common component of an agritourism operation and have their own risks and safety concerns. Learn about simple preventive measures that can reduce the risk involved and help prevent accidents.

Managing Risk on Your Agritourism Farm: General Farm Safety (Runtime - 6:39)

If you are planning an agritourism operation or considering starting one, you are responsible for the safety of your farm guests and employees. This video aims to assist agritourism operators in preparing their farm for visitors.

Supplemental Materials

The following documents were developed/collected to provide additional hands on resources for farmers when receiving training based on the materials in the training modules and webinars.

Agritourism Animal Safety Assessment Checklist Download

Agritourism Emergency Response & Liability Assessment Checklist Download

Agritourism Employee Assessment Checklist Download

Agritourism Operation Food Safety Checklist Download

Agritourism General Farm Safety Assessment Checklist Download

Agritourism Marketing Assessment Checklist Download

Agritourism Parking & Traffic Assessment Checklist Download

Farm Accident/Incident Report Form [SAMPLE] Download

USDA/Risk Management Agency - SWOT Analysis: A tool for making better business decisions Download

National Children’s Center for Rural and Agricultural Health and Safety - Integrating Safety in Agritourism: Resources View

Virginia Cooperative Extension - Managing Liability: Legal Liability in Agritourism and Direct Marketing Operations Download

Fact Sheets

The following fact sheets were developed at the New Jersey Agricultural Experiment Station at Rutgers University and may be useful to farmers interested in pursuing an agritourism operation on their farm.

Is an Agritourism Venture Right for Your Farm? Download

Marketing 101 For Your Agritourism Business Download

Developing a Mission Statement for Your Agricultural Business Download

Community Supported Agriculture: A Farmer’s Overview Download

Agritourism - Keeping Passengers Safe on Hay Rides Download

The Economic Contributions of Agritourism in New Jersey Download

Agricultural Tourism as Income-Based Risk Management Strategy for Greenhouse and Nursery Producers Download

Budgeting for a Corn Maze View

Webinars

Agritourism Safety & Liability Management

Educational Webinar Series for Technical Service Providers and Educators

Part 1: Promoting Safety on Agritourism Farms

March 19, 2014 1:00-2:00PM EDT

Watch the Recorded Webinar

Part 2: Managing Agritourism Liability

March 26, 2014 1:00-2:00PM EDT

Watch the Recorded Webinar

Contact Us

Project Director

Brian Schilling

Assistant Extension Specialist

Rutgers Cooperative Extension

Rutgers, The State University of New Jersey

Cook Office Building, Room 108

55 Dudley Road

New Brunswick, NJ 08901

Tel: (848) 932-9127

schilling@aesop.rutgers.edu


Extension Training for Agritourism Development