- minimizing farm safety risks;
- managing liability;
- mitigating financial risk through enterprise budgeting; and
- improving marketing strategies.
Brian Schilling, Assistant Extension Specialist in Agricultural Policy, Rutgers University
Lisa Chase, Natural Resource Specialist, University of Vermont
Stephen Komar, Agricultural and Resource Management Agent, Rutgers University
Lucas Marxen, Assistant Director of Research Technology, Office of Research Analytics, Rutgers University
Program Development Team & Key Collaborators
William Bamka - Agricultural and Resource Management Agent, Rutgers University
Richard Brzozowski - Extension Educator - Agriculture, University of Maine
Jenny Carleo - Agricultural and Resource Management Agent, Rutgers University
Michelle Infante-Casella - Agricultural and Resource Management Agent, Rutgers University
Meredith Melendez - Senior Program Coordinator - Agriculture, Rutgers University
Samantha Rozier-Rich - Principal, EnRiched Consulting
Kevin Sullivan - Assistant Director, Office of Research Analytics, Rutgers University
Laurie Wolinksi - Director, Northeast Center for Risk Management Education, University of Delaware
Module 0 - Introduction to Training Program Download
Provides goals and background of project and training modules.
Module 1 - Introduction to Agritourism Download
Background on agritourism and why farmers choose to pursue it.
Module 2 - Marketing Agritourism While Providing Quality Customer Service Download
A primer on marketing for an agritourism operation and its importance in a successful enterprise.
Module 3 - Financial Management: Budgeting & Pricing for Agritourism Download
Information on budgeting, pricing, and meeting the income goals of the farmer.
Module 4 - Managing the Safety Risks of Agritourism Farms Download
How to identify hazards and risks on an agritourism operation and properly manage them through employee training, risk communication to customers, and establishing emergency response procedures.
Module 5 - Agritourism Liability Download
Understanding agritourism liability and strategies for managing and limiting a farms liability.
Managing Risk on Your Agritourism Farm: A Farmer’s Perspective (Runtime - 7:55)
Listen to a farmer’s perspective on managing the risk on an agritourism farm. Featuring Rich Norz, owner and operator of Norz Hill Farm in Hillsborough, NJ.
Managing Risk on Your Agritourism Farm: Hayride Safety (Runtime - 6:49)
Hayrides are a common component of an agritourism operation and have their own risks and safety concerns. Learn about simple preventive measures that can reduce the risk involved and help prevent accidents.
Managing Risk on Your Agritourism Farm: General Farm Safety (Runtime - 6:39)
If you are planning an agritourism operation or considering starting one, you are responsible for the safety of your farm guests and employees. This video aims to assist agritourism operators in preparing their farm for visitors.
Agritourism Animal Safety Assessment Checklist Download
Agritourism Emergency Response & Liability Assessment Checklist Download
Agritourism Employee Assessment Checklist Download
Agritourism Operation Food Safety Checklist Download
Agritourism General Farm Safety Assessment Checklist Download
Agritourism Marketing Assessment Checklist Download
Agritourism Parking & Traffic Assessment Checklist Download
Farm Accident/Incident Report Form [SAMPLE] Download
Sustainable Farming on the Urban Fringe - Agritourism in New Jersey View
USDA/Risk Management Agency - SWOT Analysis: A tool for making better business decisions Download
National Children’s Center for Rural and Agricultural Health and Safety - Integrating Safety in Agritourism: Resources View
Virginia Cooperative Extension - Managing Liability: Legal Liability in Agritourism and Direct Marketing Operations Download
Is an Agritourism Venture Right for Your Farm? Download
Marketing 101 For Your Agritourism Business Download
Developing a Mission Statement for Your Agricultural Business Download
Community Supported Agriculture: A Farmer’s Overview Download
Agritourism - Keeping Passengers Safe on Hay Rides Download
The Economic Contributions of Agritourism in New Jersey Download
Agricultural Tourism as Income-Based Risk Management Strategy for Greenhouse and Nursery Producers Download
Budgeting for a Corn Maze View
Agritourism Safety & Liability Management
Educational Webinar Series for Technical Service Providers and Educators
Part 1: Promoting Safety on Agritourism Farms
March 19, 2014 1:00-2:00PM EDT
Part 2: Managing Agritourism Liability
March 26, 2014 1:00-2:00PM EDT
Assistant Extension Specialist
Rutgers Cooperative Extension
Rutgers, The State University of New Jersey
Cook Office Building, Room 108
55 Dudley Road
New Brunswick, NJ 08901
Tel: (848) 932-9127